British Airways: Club Europe

Whilst at RSCG Conran, I had the pleasure of working on the rebranding for Club Europe and Club World, which are part of British Airways. The logo had to use the type and colours set in the British Airways guidelines. Plus it had to incorporate the speedway line that was part of British Airways Identity. The red line drawn vertically was to signify the first class curtain that is pulled across to separate first class from second class. However the first class element is always present when flying with Club Europe/World, so that is why the line remains. I also designed the brochures, interiors, and labelling, plus complimentary gifts.