Sinopia. Business Innovators.
Sinopia was the client of Langsford Design Consultants whilst I worked there. Sinopia were known as Business Innovators, and although they had in the past had a navy blue annual report that was in keeping with their responsibility of money investments in the market place, I wanted to find a way to illustrate business innovation. I did this by introducing a series of serious copy lines, that ran alongside various photographs displaying outstanding innovation in a more lighthearted manner. The use of the bright orange was to illustrate the innovativeness that ran so closely to the serious business side of the company, in the navy blue. The client was delighted with the outcome, as were the shareholders.
